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Selma Svensson from ICA Customer Service is recognised for her warmth, knowledge and genuine commitment. She is a central figure in the organisation's customer service work.

"I always try to bring high energy and see possibilities. I think it's incredibly important to be able to lead yourself and find your own motivation. It all starts with you." — Selma Svensson

Jury motivation: Selma Svensson receives the Agent of the Year award for her outstanding contribution at ICA Customer Service. She is a positive and knowledgeable colleague who lifts others and helps people grow.