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Outdoor brand Revolution Race has established itself as a global player in functional clothing. With customers on multiple continents and a customer service team handling around ten languages, the entire customer service department is run locally from Borås.

"Before, a lot of it was guesswork. Now we can show with precise figures how many customers have questions about a specific product or campaign." — Andreas Carslöv, Customer Service Manager

Indicate me led to a discovery around returns. The AI analysis showed that more questions were about how to actually make a return, which led them to overhaul their entire digital returns checkout.

"We can see very clearly that there's a connection between how engaged and positive our customer service agents are and how satisfied customers become."