Few topics are hotter in leadership teams right now than AI and insights. And yet most decisions are still made on gut feel. That's rarely about a lack of knowledge — it's about something far more human: courage, writes Lina Bjelkmar, CEO of Indicate me.
Despite access to more information than ever before, a new Nordic report based on interviews with 425 decision-makers shows that 86 percent of leaders still bypass AI when preparing decision materials.
With AI, analysis happens in minutes — enabling continuous discovery of trends, risks and customer needs, as they develop. Product teams can see which features create frustration. CX and leadership get an honest picture of what drives loyalty.
Healthy scepticism keeps us sharp. But when it turns into passivity, it becomes dangerous. The most successful leaders going forward will be those who can bring together technology and human judgement. — Lina Bjelkmar, CEO, Indicate me
