Insights

Indicate me's AI tool turned cancellations into loyalty

Written by Kimberley Jung-jai Tsang | September 29, 2025

It's possible to win back customers who want to cancel. Using Indicate me's AI tool, Releasy managed to quadruple Aller Media's customer retention in just three months — from 11 to 47 percent.

An analysis of more than 1,600 customer calls showed that nearly 9 out of 10 callers intended to cancel — but many could be retained with the right approach. When an active save attempt was made, 37% of customers chose to stay.

"We're incredibly proud of the results Releasy has achieved for Aller Media. This clearly demonstrates what happens when Releasy's extensive experience combines with our AI-driven insights." — Lina Bjelkmar, CEO, Indicate me