---
title: Indicate me's AI tool turned cancellations into loyalty
description: Indicate me's AI tool helped Releasy boost Aller Media's customer retention from 11% to 47% in three months by effectively addressing cancellation calls.
image: https://info.indicateme.se/hubfs/Imported_Blog_Media/ai-verktyget-vande-uppsagningar-till-lojalitet-aller-media-2.webp
---

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# Indicate me's AI tool turned cancellations into loyalty

September 29, 2025

It's possible to win back customers who want to cancel. Using Indicate me's AI tool, Releasy managed to quadruple Aller Media's customer retention in just three months — from 11 to 47 percent.

An analysis of more than 1,600 customer calls showed that nearly 9 out of 10 callers intended to cancel — but many could be retained with the right approach. When an active save attempt was made, 37% of customers chose to stay.

"We're incredibly proud of the results Releasy has achieved for Aller Media. This clearly demonstrates what happens when Releasy's extensive experience combines with our AI-driven insights." — Lina Bjelkmar, CEO, Indicate me

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