With AI, we can analyse enormous amounts of customer data and surface insights that were previously invisible. But it all starts with one key question: do I want confirmation of what I already believe — or do I want to know what I DON'T know I want to know? Lina Bjelkmar, CEO of Indicate me, explores this.
Many companies look at what they already know. But the real gold is often hiding beyond the obvious. By letting AI analyse openly — without boxing in the questions — we spot the unexpected. The things trending outside our predefined categories.
One positive example comes from SATS: "Thanks to AI, we were able to identify new patterns, adjust our routines and capture valuable information that has helped us retain more customers." — Carina Dalquist Valbøll, SATS