--- title: As technology advances, the human element becomes more important description: Lina Bjelkmar discusses the vital balance between advancing technology and the irreplaceable value of human insight in shaping meaningful experiences. image: https://info.indicateme.se/hubfs/Imported_Blog_Media/tekniken-framat-manskliga-allt-viktigare-thumbnail-2.webp --- [Skip to main content](https://info.indicateme.se/en/insights/technology-advances-human-element-becomes-more-important#main-content) [![indicate-me-logo-beet-vertical-1](https://info.indicateme.se/hubfs/indicate-me-logo-beet-vertical-1.svg) ![indicate-me-logo-beet-vertical-1](https://info.indicateme.se/hubfs/indicate-me-logo-beet-vertical-1.svg)](https://indicateme.se) - [Insights](https://info.indicateme.se/insights) - [Films & Webinars](https://info.indicateme.se/en/films-and-webinars) - [Customer Voices](https://info.indicateme.se/en/customer-voices) - Show submenu for translations EN - [Svenska](https://info.indicateme.se/insights/tekniken-framat-manskliga-allt-viktigare) Open main navigation Close main navigation - [Insights](https://info.indicateme.se/insights) - [Films & Webinars](https://info.indicateme.se/en/films-and-webinars) - [Customer Voices](https://info.indicateme.se/en/customer-voices) - Show submenu for translations EN - English - [Svenska](https://info.indicateme.se/insights/tekniken-framat-manskliga-allt-viktigare) - [Book a tour](https://info.indicateme.se/en/book-a-tour) [Book a tour](https://info.indicateme.se/en/book-a-tour?hsLang=en) # As technology advances, the human element becomes more important June 17, 2025 How do we create the right kind of value — where technology does the work, but humans give it meaning? Lina Bjelkmar, CEO of Indicate me, reflects on this in an opinion piece about the balance between AI's progress and the growing importance of human presence. (Opinion piece in Techtidningen)   [Read the full article here](https://techtidningen.se/teknik-framat-manskliga-viktigare/)   **Tags:** [Techtidningen,](https://info.indicateme.se/en/insights/tag/techtidningen) [Indicate me,](https://info.indicateme.se/en/insights/tag/indicate-me) [News,](https://info.indicateme.se/en/insights/tag/news) [Articles,](https://info.indicateme.se/en/insights/tag/articles) [All,](https://info.indicateme.se/en/insights/tag/all) [Nordics](https://info.indicateme.se/en/insights/tag/nordics) ### Related Articles ##### [![Leaders are ignoring AI-driven insights](https://info.indicateme.se/hs-fs/hubfs/Imported_Blog_Media/chefer-blundar-for-ai-1200x630-1-2.webp?width=520&height=294&name=chefer-blundar-for-ai-1200x630-1-2.webp) Techtidningen • November 17, 2025 Leaders are ignoring AI-driven insights 1 min read](https://info.indicateme.se/en/insights/leaders-ignoring-ai-driven-insights?hsLang=en) ##### [![Feedback - AI or human, which do you prefer?](https://info.indicateme.se/hs-fs/hubfs/Imported_Blog_Media/kunddata-ai-techtidningen-May-06-2026-08-10-44-3710-AM.webp?width=520&height=294&name=kunddata-ai-techtidningen-May-06-2026-08-10-44-3710-AM.webp) Techtidningen • October 7, 2025 Feedback - AI or human, which do you prefer? 1 min read](https://info.indicateme.se/en/insights/feedback-ai-or-human?hsLang=en) ##### [![I want to know what I don't know I want to know](https://info.indicateme.se/hs-fs/hubfs/Imported_Blog_Media/kunddata-ai-techtidningen-May-06-2026-08-10-44-3710-AM.webp?width=520&height=294&name=kunddata-ai-techtidningen-May-06-2026-08-10-44-3710-AM.webp) Techtidningen • September 3, 2025 I want to know what I don't know I want to know 0 min read](https://info.indicateme.se/en/insights/i-want-to-know-what-i-dont-know?hsLang=en) ###### Categories - [All](https://info.indicateme.se/en/insights/tag/all) - [Articles](https://info.indicateme.se/en/insights/tag/articles) - [News](https://info.indicateme.se/en/insights/tag/news) - [Indicate me](https://info.indicateme.se/en/insights/tag/indicate-me) - [Customer Voices](https://info.indicateme.se/en/insights/tag/customer-voices) ###### Recent Posts - [The most common contact reasons in the energy sector and what they signal](https://info.indicateme.se/en/insights/contact-reasons-in-the-energy-sector?hsLang=en) - [Which customers never call? 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[Privacy Policy](https://info.indicateme.se/privacy-policy?hsLang=en) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kimberley Jung-jai Tsang", "url" : "https://info.indicateme.se/en/insights/author/kimadm" }, "dateModified" : "2026-07-13T08:48:38.855Z", "datePublished" : "2025-06-17T06:15:00.000Z", "headline" : "As technology advances, the human element becomes more important", "image" : [ "https://info.indicateme.se/hubfs/Imported_Blog_Media/tekniken-framat-manskliga-allt-viktigare-thumbnail-2.webp" ], "mainEntityOfPage" : { "@id" : "https://info.indicateme.se/en/insights/technology-advances-human-element-becomes-more-important", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://info.indicateme.se/hubfs/indicate-me-logo-beet-vertical.svg" } } } ```