---
title: Lisa Westlund named Innovator of the Year
description: Lisa Westlund, Head of Product Development at Indicate me, is named Innovator of the Year for her groundbreaking AI service that transformed customer service interactions.
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# Lisa Westlund named Innovator of the Year

December 11, 2024

With the courage to think differently and an unafraid approach to challenges, Lisa Westlund, Head of Product Development at Indicate me, has been awarded Innovator of the Year within the Pulsen Group.

Jury motivation: Lisa has gone on a remarkable journey within Indicate me over the past year, where her and the team's work has led to the development of an AI service that has quickly gained traction in the market. The new service now generates over 80% of our pipeline.

"We developed an AI service to analyse interactions in customer service. As a small team in Falun, we started with no prior AI knowledge — but with great curiosity and a strong will to succeed." — Lisa Westlund

"I think it comes down to daring. With AI, you can try and learn new things, even in areas where you have no background." — Lisa Westlund

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