Drop the yes/no questions - and upgrade your customer surveys
August 12, 2025
Yes/no questions in customer surveys often feel redundant — especially when AI can already answer them with high precision. Meanwhile, the shift towards open-ended questions that generate deeper insight and genuine customer understanding is gaining momentum. It's time to start asking questions that actually matter. — Lina Bjelkmar, CEO, Indicate me (opinion piece in Techtidningen)
