---
title: Drop the yes/no questions - and upgrade your customer surveys
description: Rethink customer surveys by moving away from yes/no questions. Embrace open-ended inquiries for deeper insights and better understanding of customer needs.
image: https://info.indicateme.se/hubfs/Imported_Blog_Media/spola-ja-nej-fragar-kundundersokningar-thumbnail-2.webp
---

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# Drop the yes/no questions - and upgrade your customer surveys

August 12, 2025

 Yes/no questions in customer surveys often feel redundant — especially when AI can already answer them with high precision. Meanwhile, the shift towards open-ended questions that generate deeper insight and genuine customer understanding is gaining momentum. It's time to start asking questions that actually matter. — Lina Bjelkmar, CEO, Indicate me (opinion piece in Techtidningen)  

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