Insights

AI and human leadership in sync - Mälardalstrafik Customer Service leads the way

Written by Kimberley Jung-jai Tsang | December 15, 2025

"AI Buddy makes it possible to give feedback immediately, and employees can set their own goals and track their own progress," says quality supervisor Lautaro Fuenzalida Sanchez at Mälardalstrafik.

Since partnering with Indicate me, Mälardalstrafik Customer Service has gained a completely new level of transparency in their quality work. Previously, Lautaro would create new forms every month and employees would wait for their evaluations. Now they see their results directly in Indicate me and can follow their own development in real time.

With AI, he can quickly spot patterns in how customers and employees communicate. The sentiment analysis gives him the evidence to clearly show which phrases work and which ones should be avoided.

AI Buddy makes it possible to give feedback immediately, and employees can set their own goals and track their own progress. That strengthens self-leadership.