---
title: Insights on foot ep 2
description: Explore how AI transforms customer service with insights from Robert Söderström, emphasizing the importance of aligning technology with customer needs over capabilities.
image: https://info.indicateme.se/hubfs/insights-on-foot-ep02-thumbnail.jpg
---

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###### FILM

# Insights on Foot with Robert Söderström

What does AI in customer service look like when it moves from talk to reality? That's what we discuss with Robert Söderström, Site Manager in Stockholm at Releasy Customer Management, who works with some of Sweden's best customer service departments.

The conversation is about where AI actually makes a difference in everyday work, and about the most common mistake right now: starting from what the technology can do instead of what customers actually want. 

 

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